Spotify announced Thursday that its interactive AI DJ feature now supports four additional languages: French, German, Italian, and Brazilian Portuguese. The expansion marks a significant step in the company’s efforts to make the AI-powered listening experience more accessible to a global audience.
New languages and localized personalities
Previously, the AI DJ was only available in English and Spanish. With this update, users in the newly supported language regions will encounter distinct AI personalities tailored to their language. Spotify has named the AI DJs Maia (French), Ben (German), Alex (Italian), and Dani (Brazilian Portuguese), each designed to reflect the cultural nuances of their respective audiences.
The feature allows users to interact with the AI DJ by requesting songs, changing the mood or genre of the playlist, and receiving spoken commentary about the music being played. The interactive capabilities were introduced in May 2025, letting users chat with the AI DJ and make real-time requests, similar to how one might interact with conversational AI assistants like ChatGPT or Claude.
Geographic expansion
Alongside the language rollout, Spotify is bringing the AI DJ to several new markets, including Austria, Brazil, France, Germany, Italy, Portugal, South Korea, and Switzerland. The company notes that the AI DJ is now available in more than 75 countries globally.
Also read: OpenAI brings GPT-5-level reasoning to voice apps with new API models
This expansion follows a series of AI-driven enhancements to the Spotify app. In recent months, the company has added the ability for users to create custom playlists by simply describing what they want to listen to, whether that is a specific genre, mood, or even a combination of artists and podcast topics.
Why this matters for listeners
For users in the newly supported regions, the AI DJ offers a more personalized and interactive listening experience. Instead of passively receiving recommendations, listeners can now have a conversational back-and-forth with the AI, refining their music choices in real time. This shift toward interactivity represents a broader trend in the streaming industry, where AI is being used not just to curate but to engage users in a dialogue about their preferences.
The localization of the AI DJ also underscores Spotify’s commitment to serving non-English-speaking markets, which account for a significant portion of its user base. By offering culturally relevant AI personalities and language-specific interactions, the company aims to deepen user engagement and retention in these regions.
Conclusion
Spotify’s AI DJ expansion to French, German, Italian, and Brazilian Portuguese, along with its rollout to eight new countries, reflects the company’s ongoing investment in AI-driven personalization. The feature’s interactive capabilities, which allow users to request songs and adjust playlists through conversation, represent a notable evolution from the original one-way commentary model. As AI becomes more embedded in music streaming, the ability to offer localized, conversational experiences could become a key differentiator in a competitive market.
FAQs
Q1: How do I access the AI DJ on Spotify?
The AI DJ feature is available within the Spotify app. Users in supported regions can find it on the home screen or by searching for ‘AI DJ.’ The feature may require an active internet connection and a Spotify Premium subscription in some markets.
Q2: Can I use the AI DJ in multiple languages?
The AI DJ will automatically use the language set in your Spotify app or account settings. If you switch your app language, the AI DJ should respond in that language, provided it is supported.
Q3: Is the AI DJ available for free users?
Spotify has not specified any restrictions for free users regarding the AI DJ. However, some interactive features may be limited to Premium subscribers. The company recommends checking the app for availability based on your account type and region.
